Myrzan Izimbetov

Hello, I'm Myrzan

A product designer with 6+ years of experience building high-traffic apps and simplifying complex systems into elegant user journeys. Currently designing at BI Group

2023 — Present

Product Designer @ BI Group

Ranked #1 in real estate sales volume among Middle Eastern and CIS countries.

2022 — 2023

Product Designer @ Beeline

Beeline Kazakhstan is a leading digital telecom operator connecting over 11 million mobile subscribers nationwide.

2022

Product Designer @ Petrel AI

NDA project for a global #1 leader in the uranium industry.

2020 — 2022

Product Designer @ Technodom Operator

Largest e-com in Kazakhstan

2020

UI/UX Designer @ Vlife

CMS for superapp Vlife

About

I provide forward-thinking product design solutions from discovery to production. I work on UX and UI strategy, interaction design, and system thinking with a strong focus on measurable outcomes. My work contributed to +$4M in MRR and +37% pageview growth.

Principles

  • - Start with the problem
  • - Design clear flows, not decorative screens
  • - Keep systems scalable and simple

Selected Work

Product Designer / Design Engineer at BI Group 2023-now

Led a metrics-driven UX redesign for a 2M+ DAU real estate product, running 12+ growth experiments per quarter and using AI to accelerate prototyping, iteration, and testable landing pages while building a Storybook design system for scalable delivery.

Case study image

BI Group: +54 % mobile conversion rate after 6-week redesign.->How I Scaled BI Group’s Design System with Tokens and Dark Theme Support->

Product Designer at Beeline 2022-2023

Designed key e-commerce and fintech journeys (including an online brokerage platform and a checkout redesign) that increased mobile conversion by 17.5% while creating a cross-platform UI kit that reduced QA cycles by 30%.

Case study image

Beeline: UX research bundle in E-com ->Beeline — From Design Porridge to Systematic Harmony->

Product Designer at Petrel AI(NDA project) 2022-2022

Digitized HSE/HR enterprise workflows for a national atomic company, reducing manual work by 40% and creating a modular ERP design system to support future integrations.

Product Designer at Technodom 2020-2022

Designed credit and logistics experiences (pre-scoring credit flow, multi-bank comparison, yard management) that drove $4M+ monthly revenue, increased approvals by 35%, and cut warehouse processing time by 45%

Case study image
Technodom Credit Flow Redesign: +35% Conversions->

Product Designer at Vlife 2020-2020

Designed a service-booking CMS product end-to-end and produced Lottie/After Effects animations alongside icons and promotional assets for the app.

Case study image

Old portfolio and freelance

ōzen — Web3 Music Platform Inside Telegram->Old Portfolio->