Myrzan Izimbetov
Product Designer · 6 years · $4M+ monthly revenue impact
I design mobile products that move metrics — from search and payments to growth experiments shipped to production with AI.
London, UK · Open to work
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Selected Work
Product Designer / Design Engineer at BI Group
Past 2.5 years. 2M+ daily users. Every project shipped to production.
Real estate platform ranked #1 in sales volume across Middle East & CIS. I owned design end-to-end — research, experiments, system, and prototyping. These are selected cases from my time at BI Group. I would be glad to share further detail in conversation.
Search & Filters
+156% page depth. Bounce rate down from 25% to 20%. 679K filter interactions in one month.
Role: Product Designer
Scope: Search, filters, comparison
Team: PM, engineers, QA
Outcome: 679K+ interactions
75% of traffic was mobile, but the filter panel was buried under whitespace and unclear buttons. Users were leaving before finding a single listing. I ran card sorting with 8 real users in a sales office — gave them gift cards, watched them struggle, learned fast. City, Price, and Rooms covered 87% of all use cases. That one insight drove the entire design decision: surface only those three as quick-filter chips, hide everything else one tap deeper.
What I changed
- Simplified filter architecture around the most decision-critical criteria
- Improved listing hierarchy for faster scanning on mobile
Impact
- Generated 679K+ interactions
- Increased engagement with listing exploration
- Helped turn search into a stronger decision-support experience
Key takeaway
The biggest gain came from reducing decision friction, not from adding more options.
Design System · WCAG 2.2 + Dark mode
−83% QA time per task. 50+ semantic tokens. WCAG 2.2 compliant. Dark mode shipped.
Role: Product Designer
Scope: Design system, accessibility, dark mode
Team: Designers, frontend engineers, QA
Outcome: 83% reduction in QA time
As the product grew, inconsistent components and patterns were slowing delivery and creating avoidable quality issues. Teams could ship, but not with the speed, clarity, and reliability needed at scale.
What I changed
- Audited component inconsistencies and prioritised the highest-friction areas
- Rebuilt key patterns with clearer usage rules and more robust states
- Worked with developers to make components easier to implement and maintain
Impact
- Reduced QA time by 83%
- Improved consistency and delivery quality across the product
- Created a stronger system for scalable feature development
Key takeaway
A design system creates the most value when it improves operational quality, not just visual consistency.
AI Prototyping · BI Tinder
Built in the production stack and handed off as working code rather than a static prototype.
Role: Product Designer
Scope: Concept, interaction model, prototype
Team: Independent initiative
Outcome: Concept to decision in 1 day
Growth hypothesis: what if apartment discovery worked like swiping? Most designers would write a spec and wait. I built it instead — in Claude Code, using our actual tech stack, not a Figma prototype.
What I did
- Reframed browsing as a preference-based matching experience
- Designed the core interaction model and user flow
- Used AI-assisted prototyping to accelerate build and evaluation
Impact
- Delivered a functional prototype in 1 day
- Enabled faster internal evaluation and product discussion
- Demonstrated a faster workflow for testing new concepts
Key takeaway
AI was most useful as an acceleration layer. Product judgement, interaction design, and prioritisation still had to stay human-led.
More work at BI group->Product Designer at Beeline
At Beeline, I worked across e-commerce and fintech journeys, including checkout and brokerage flows. My work improved mobile conversion by 17.5% and reduced QA cycles by 30% through a more systematic cross-platform UI foundation.
Product Designer at Petrel AI
For a national industrial client, I redesigned HSE and HR workflows to reduce manual work by 40% and created a modular ERP design foundation to support future integrations.
Full details are confidential, but I am happy to walk through the problem, process, and system decisions in conversation.
Product Designer at Technodom
Designed credit and logistics experiences (pre-scoring credit flow, multi-bank comparison, yard management) that drove $4M+ monthly revenue, increased approvals by 35%, and cut warehouse processing time by 45%
Product Designer at Vlife
Designed a service-booking CMS product end-to-end and produced Lottie/After Effects animations alongside icons and promotional assets for the app.
About
I'm a product designer based in London with 6+ years designing high-traffic mobile products.
Most recently at BI Group — a real estate platform with 2M+ daily users — where I ran growth experiments, rebuilt the design system, and shipped AI-assisted prototypes directly to production.
Before that: fintech at Beeline (11M+ subscribers), e-commerce credit flows at Technodom ($4M+ MRR), and enterprise ERP at Petrel AI.
My work combines product thinking, rapid experimentation, and system design across the full path from research to implementation.
I use AI-assisted workflows for prototyping, front-end experimentation, and faster iteration, while keeping product judgment and design decisions firmly human-led.
2023 – Present
Product Designer @ BI Group2022 – 2023
Product Designer @ Beeline2022
Product Designer @ Petrel AI (NDA)
2020 – 2022
Product Designer @ Technodom