AI Scratch Card · Growth Campaign
Same-day demo to stakeholders · AI-generated personalisation · Now in development
Role: Product Designer Scope: Campaign concept, prototype, stakeholder demo Team: Independent initiative Outcome: Greenlit for development
Needed a way to re-engage dormant users with a campaign mechanic that felt personal, not generic. I prototyped an AI-powered scratch card experience — each card dynamically generated based on user preferences and browsing history.
Built the concept and interactive prototype the same day, demoed it to business owners that afternoon. The speed of the prototype meant the team could evaluate the idea on its merits rather than debating whether to allocate engineering time to explore it.
Now in active development.
What I did:
- Designed a scratch card mechanic with AI-personalised rewards
- Built an interactive prototype for same-day stakeholder demo
- Validated the concept without consuming engineering bandwidth
Impact:
- Same-day concept to stakeholder approval
- Now in active development as a growth campaign
- Demonstrated a repeatable fast-validation workflow
Key takeaway:
When you can demo a working concept the same day, the conversation shifts from "should we explore this?" to "when do we ship it?"
Video Consultation Pilot
One hypothesis, a third-party tool, and $100K in the first sale — without a single engineer.
First remote high-value sale · Zero engineering resources · Shipped in <2 weeks
Role: Product Designer Scope: End-to-end consultation flow Team: PM, sales team Outcome: First high-value remote transaction
The sales team had a problem: high-value buyers in other cities couldn't visit showrooms, and phone calls weren't closing deals. Engineering was fully allocated to the core roadmap.
I designed and shipped a video consultation flow using existing platform tools — no custom engineering needed. Worked directly with sales to map the in-person buying journey, identified the three moments where visual trust mattered most, and built the flow around those.
The first remote sale closed within two weeks of launch. It wasn't a feature request — it was a design-led bet that unlocked a new revenue channel.
What I changed:
- Mapped the in-person sales journey and identified trust-critical moments
- Designed a video consultation flow using existing platform capabilities
- Coordinated directly with sales team on launch and iteration
Impact:
- Secured the platform's first high-value remote sale
- Opened a new revenue channel with zero engineering investment
- Completed design-to-launch in under two weeks
Key takeaway:
The most impactful feature wasn't on anyone's roadmap. It came from listening to a sales problem and shipping a design solution with zero engineering dependency.